Advertisement Against Racism And Anti Semitism - 1113 Words

I am going to analyse two advertisement about the same topic and from the same association. There are not advertisements who have the goal to sell a product, but advertisement against racism. These two advertisements have been created by a famous association in France called LICRA, â€Å"Ligue Internationale Contre le Racisme et l’Antisà ©mitismeâ€Å", which means â€Å"International League Against Racism and Anti-Semitism.â€Å" The LICRA is one of the oldest anti-racism associations in the world. Inherited from a humanist tradition, apolitical and secular, it is at the forefront in all combats against hatred. This association was created in 1926. Since, there has been a lot of publicity spots against racism. These publicities talk about the color of the†¦show more content†¦In the top left, you can find the LICRA slogan: Your skin color shouldn’t dictate your futureâ€Å". The second advertisement shows three boys baby, each in incubator. The middle baby is black and the other two are white. The black baby wears a yellow worker s helmet, a dirty’s white tank top, a dirty jeans and brown shoes. He has his hands on his chest and looks at the camera that took this picture, he looks at us. The other two babies do not look at us. They both wear just one layer, like normal babies. The left baby has a toy at the top right of her head and a teddy bear beside her feet. We find the same slogan in the top left: â€Å"Your skin color shouldn’t dictate your futureâ€Å". There is no product to sell here : it is an advertisement to stop racism. To do this, they use a direct message and a shocking picture. Indeed, in the two photos we see a non-white baby in the middle that seems unhappy, dressed in a worker s clothes that does not make a lot of money and does not require much study. Indeed, the maids and the workers are generally people who do not have a great level of study. The audience target is probably primarily the institutions, namely the school system. Indeed, this publicity aims to ask schools, colleges, high schools and universities to help people of color and not to push them aside. Perhaps the majority of people of color in France come from poorer backgrounds and therefore have less access to universities and famous schools. The school system mustShow MoreRelatedRacism1144 Words   |  5 PagesIn today’s society, racism is generally less of an issue than in the past. However, there are still some who believe otherwise. Just because a person is ‘black’ it does not mean they should be treated as a different person. Everyone should be treated equally no matter what their background is. Joe Bloe reports†¦ An incredible number of children grow up being heavily influenced by the previously decided values and beliefs of their individual families. 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